International Property Awards Names Pacific Union World’s Best Real Estate Brokerage
February 16, 2018 | Source: Compass California Real Estate Blog
Pacific Union is pleased to announce that esteemed global organization International Property Awards has named our firm as 2017-2018 World’s Best Real Estate Agency Over 20 Offices.
Based in London and now in their 25th year, the International Property Awards honor the most elite levels of achievement by companies operating in all sectors of the property and real estate industry. The global awards cover Africa, Asia-Pacific, Arabia, Canada, the Caribbean, Central & South America, Europe, the U.K., and the U.S.A. Businesses enter at their relevant national level and are judged by an experienced team of professionals who cover the entire range of property disciplines.
In addition to naming our firm the world’s top residential real estate brokerage, International Property Awards also honored Pacific Union as the best brokerage in both California and the U.S.A.
“This honor is a clear tribute to the work of Pacific Union’s outstanding team of marketing professionals, led by Vice President of Marketing Jessica Frushtick,” Pacific Union CEO Mark A. McLaughlin says. “Our commitment to a stronger international presence for our team of 1,700 real estate professionals across California is a pillar of our Vision 2020, and we are proud to be honored by this global organization.”
Pacific Union began expanding its international footprint five years ago, when it launched the first-of-its-kind China Concierge program, which assists Chinese buyers with purchasing California real estate through Mandarin-speaking staff based in China. In 2017, Pacific Union launched an aggressive international digital marketing campaign that resulted in more than 100,000 views to our brokerage’s website from the countries that statistically purchase the most homes in California: China, Brazil, India, and the U.K. Additionally, Pacific Union’s website offers a feature that translates content and listings into 20-plus languages.