South of Market (SoMa)

Once a major industrial district, South of Market (SoMa) wanted to be known as the West Coast version of New York City's SoHo. SoMa never really became the paradise of artist galleries and lofts and stayed a quiet backwater of printing presses, welders, motorcycle-repair shops, and late-night dance clubs until the dot-com revolution. Browse Pacific Union’s selection of SoMa homes for sale.

The dot-com boom made it hip to live and work in the neighborhood. SoMa homes for sale are diverse in style and history and allow residents to easily navigate the walkable neighborhood. Luxury loft housing filled the old printing factories. People discovered the Victorian cottages tucked into the quiet alleys between the broad streets. 

Yerba Buena Gardens and South Park are often filled with people eating lunch on the grass in front of the once-exclusive mansions. Nondescript warehouses have been converted into tech-company offices. The area of SOMA known as Mid-Market has seen a building boom as of late, thanks to local tech heavyweights like Twitter, which has headquarters in the neighborhood.